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Message of the Day…Seems Simple but not always…
Note: This is the third in a series of election posts. Numerous articles have already been written and I’m sure books will be written about Senator Lisa Murkowski’s write-in campaign and how it...
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Freedom of what?
Note: This is the last in a series of posts about communications and the recent election. This year’s Alaska Senate race has made headlines across the county as Senator Lisa Murkowski made history as...
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One Size Does NOT Fit All
I’ve been a communications professional for more than 30 years. If there’s one thing I’ve learned it’s that One Size Does Not Fit All. Yes there are things we’ve learned from experience to use in the...
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Google+…Social Medium…Large…XL
Google+, Facebook, Twitter, LinkedIn, MySpace, Quora, YouTube, Pinterest…and the list goes on. Are you confused by the plethora of social networking tools available to you? You’re not alone. Last week...
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Are you a thermostat or a thermometer?
There’s a lot of rhetoric these days as we listen to various pundit discuss the many aspects of our country’s fiscal crisis. You can’t go more than 5 minutes without hearing/seeing someone weighing...
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Do You Really Deserve that Seat at the Table?
I was in a meeting recently with a group of seasoned professional communicators. As seems to regularly happen, someone was lamenting the fact they don’t have a seat at the decision making table within...
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Social Media and PR – Living together in Peaceful Harmony
Almost every day I see another discussion about who owns social media, whether social media will completely reinvent the profession of public relations and on and on. I’m not going to weigh in and...
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Six Tips for Making the Most of PRSA’s International Conference
This week, like many of my colleagues, I’m scrunching my work week into about 4 days before heading to Orlando for the Public Relations Society of America’s International Conference. Coming from...
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Oh what a tangled web we weave, when first we practise to deceive!
This phrase from Sir Walter Scott (Scottish author & novelist, 1771 – 1832) has been coming to mind a lot lately as we learn of communicators practicing in deceiving manners. It’s very frustrating...
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Keep On Keeping On: A Guide for Today’s Job Market
Guest Post from DeAnn Baxter, APR Job seekers should take heed from guest post. DeAnn Baxter knows from personal experience in this recession the trials and tribulations of job seeking. Her story has...
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What Exactly IS Public Relations?
Last week, SoloPR joined the Social Media chat group for our weekly discussion on all things public relations. It was an incredible hour with lots of very thoughtful comments all around. Most of us are...
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Facebook News Feed Changes…Again
Most people enjoy Facebook as a social sharing tool, way to reconnect to childhood friends, and to stay abreast of current news and events. For communicators, Facebook is also an important tool for...
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I’m Engaged. Are You?
In social media that is… Today’s communications professionals are involved in social media more than almost any other profession. Most of my colleagues understand the need to be part of the online...
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Reflections on Life’s Journeys
June 1 is a milestone for me. It’s the day, 14 years ago I opened the door to The Barber Group. But the journey really didn’t start there. 40 years ago this month I graduated from high school having...
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Just Give ’em the Pickle
Truer words were never said by family friend Bob Farrell, who died late last week. Mr. Farrell owned a string of ice cream parlors in the Northwest beginning in the ’70s. My mom and a friend were two...
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Millennials: Why Understanding This Group is Key to Communications Success
There are several cornerstones to strategic communications planning, including research, goals, measurable objectives, a strategy, primary message and a target audience. None stands alone but together...
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Planning Doesn’t Have to be Hard
But it is Critical to Success When people come to me looking for public relations assistance I first like to understand what they’re trying to do, to whom and why. What is their plan? Why are they...
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A Picture is Worth a Thousand Words
We’ve all heard the saying that a picture is worth a thousand words. The proliferation of pictures and now video on social media means the pictures chosen are even more important. As research shows...
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So Many New Tools; So Little Time to Learn
Everywhere we look today it seems there’s a new tool or something else really huge we should be implementing in our public relations programs. I know you’ll agree with me that it can be challenging to...
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Purple Rain and Public Relations
Last week the world lost another icon when Prince died on Thursday morning. Almost immediately the tributes started rolling in for this wonderful man many felt they knew personally. And almost as...
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